Chapter Strategic Plan
Strategic Plan 2020-2021
Approved by Board of Directors
January 16th 2020
Sections
A - Protect Strategy: (Examples include, securing long-term protections for important public lands, working with land trusts to protect private land vital for trout or salmon, protecting key watersheds from development that damages habitat, working with state agencies to protect the genetic integrity of native fish (e.g., hatchery reform, invasive species management,) etc…
B- Reconnect Strategy: (Examples include, removing dams and culverts or building fish ladders and bypass channels to allow upstream and downstream migration of fish, campaigns to promote water conservation and adequate river flows for fish passage, etc…)
C- Restore Strategy: (Examples include, watershed restoration projects such as stream cleanups, riparian buffer plantings of native plant species, in-stream habitat construction projects, etc…)
D- Sustain Strategy: Organizational Strength/ Capacity Strategy (Examples include building a leadership succession plan, creating a robust board nomination process, developing a mentor program, stream monitoring, fish population monitoring and other citizen science activities, etc….)
1. When formulating objectives be as specific as possible about what your chapter hopes to achieve. If the outcomes are measurable in terms of miles of habitat restored, numbers of fish populations impacted, people influenced, etc… include those targets.
2. When formulating strategies consider what needs to be influenced or changed, who can make those decisions, who are the other important audiences, what are the best ways to reach those audiences, which partners need to be engaged, which opponents need to be diffused or countered, and what resources need to be garnered.
Strategic Objective
1. Conservation Projects (A B C D)
Tactics:
Adopt Musky River, Adopt Stony Brook, Harmful Algae Bloom Issue, Zebra Mussels, Pre/Post Dam Removal Water Monitoring, Interagency Collaboration (Watershed Institute, D&R Greenway Land Trust, NJDEP, Orvis), Seek Donations and Grants, Grants Person identified
Budget /Resource:
Donations, Grants, Fundraising, Time and Manpower
Outcomes/ Impact:
Educate, Cleanup, Improve, Document, Map, Generate some Grants
Strategic Objective
2. Outreach Programs (A B C D)
Tactics:
D&R Land Trust, Watershed Institute, HOW, PHWFF, CFR, Princeton Anglers, Orvis, REI, Chapter Members who are Veterans, March Madness Fly Fishing, Council Banquet, Council Meetings, Regional and National TU Meetings, TU YLC
Budget /Resource:
Time and Manpower
Outcomes/ Impact:
Get Involved with Other Like minded Groups
Strategic Objective
3. Diversity (D)
Tactics:
We need Leadership to develop Youth & Women membership initiatives
Budget /Resource:
Time and Manpower
Outcomes/ Impact:
Programs designed to Involve more Youth and Women so we see an increases in membership in those demographics (merge this into Membership with Diversity Committee)
Strategic Objective
4. Membership (D)
Tactics:
Deliver Great Annual Chapter Program, Outreach to other organizations
Budget /Resource:
Free, Paid & Sponsored Memberships, Time and Manpower
Outcomes/ Impact:
Orvis Free Memberships, TU Reimbursed Memberships, Chapter Sponsored Membership
Strategic Objective
5. Communications (A B C D)
Tactics:
Website, Business Cards, Photoframes, Banner. Facebook, Mailchimp, Calendar, Posters, Business Cards, Name Tags, Photo frames, mailings, Newsletters, Annual Events, Bylaws, Strategic Plan, Risk Management, Inventory, Docs, Waiver of Liability Form, Name Badges, Event Signup Sheets, FFY Policy, News-coverage and Articles, Post (U-Tube Videos from various sources ), Logo wear, Promotional items decals, patches, & mugs
Budget /Resource:
Fundraising, Time and Manpower
Outcomes/ Impact:
Use communication tools to reach Membership and Outreach Groups, Document how to access and use all current forms of communication.
Strategic Objective
6. Education (A B C D)
Tactics:
TIC (Youth & Women), Guest Speakers, Art of Fly Tying, Orvis FF101, Orvis FT101, REI FT, Conservation Training, Trout Unlimited Training, News-coverage, and Articles
Budget /Resource:
Fundraising, Time and Manpower
Outcomes/ Impact:
Educate outreach organizations and members on interesting topics
Strategic Objective
7. Chapter Assets (A B C D)
Tactics:
Document our Assets, estimated value and location/point of contact, resolve storage issue of assets
Budget /Resource:
Fundraising, Time and Manpower
Outcomes/ Impact:
Resolve Accounting and Storage of our Assets
Strategic Objective
8. Fundraising (A B C D)
Tactics:
Annual Banquet, Donations, Grants, Ernie Schwiebert Prints, Ecommerce, Holiday Party, Family Picnic, Meetings 50:50 & Raffle
Budget /Resource:
Time and Manpower
Outcomes/ Impact:
Fund Chapter Program Needs 1st, Donate to Outreach Programs
Strategic Objective
9. Chapter Leadership (D)
Tactics:
Train Chapter Leaders using TU Materials, Executive Board Leadership Transition Plan, Council meetings, BOD meetings, Interagency meetings, Outreach Organization meetings, File Chapter electronic docs with TU National (Bylaws, Strategic Plan, Risk Management, Inventory), Address all Legal Issues
Budget /Resource:
Time and Manpower
Outcomes/ Impact:
Leadership Transition Plan Implemented, Leadership Training Implemented
Strategic Objective
10. Chapter Annual Program (A B C D)
Tactics:
Comprehensive Family Annual Plan to include Conservation, Meetings, InterChapter, Council, Outreach, and Fishing events, Swap Meet, Do Something as a Chapter July August, Pot Luck Dinner,
Budget /Resource:
Fundraising, Time and Manpower
Outcomes/ Impact:
Firm up annual plan at December BOD meeting identify the activity point person who is responsible for getting the WWWWWH so it is shared with the Chapter and Outreach Organizations using our communication tools.